Product was successfully added to your shopping cart.


Headquartered in Ann Arbor, Michigan, Truck Hero, Inc. is a fast-growing designer and manufacturer of accessories for pickup trucks.

We provide pickup truck owners a wide variety of truck bed covers and accessory options including truck bed covers, truck caps and bed liners. Our products enhance the functionality and aesthetics of pickup trucks and enable you to customize and personalize your pickup with innovative products born from high-quality materials, superior engineering and cutting-edge manufacturing. Truck Hero is recognized as one of the leaders by sales in the pickup truck accessory market.

Our brands include: Extang, TruXedo, BedRug, UnderCover, Advantage, Retrax, BAK Industries, A.R.E. and N-Fab.

Truck Hero Logo


April 2017

Truck Hero acquired by CCMP Capital

View Press Release

October 2016

Truck Hero, Inc., acquired Rugged Liner

View Press Release

October 2016

Truck Hero, Inc., acquired Husky Liner

View Press Release

January 2016

THI Corporation is now Truck Hero, Inc.

View Press Release

December 2015

Truck Hero, Inc. announced the acquisition of N-FAB Parts and Accessories, making it the ninth acquisition on the Truck Hero platform.

View Press Release

April 2015

Truck Hero acquired A.R.E. Accessories, Inc., a top selling brand of custom-made fiberglass and aluminum truck caps and fiberglass truck bed covers sold to consumer and commercial markets.

View Press Release

July 2014

Truck Hero acquired by TA Associates

View Press Release

March 2014

Truck Hero acquired Laurmark Enterprises, Inc., also known as BAK Industries, a leading manufacturer of hard quad-folding truck bed covers. BAK also offers a line of retractable aluminum slat and hard-rolling truck bed covers as well as bed rails and storage boxes.

View Press Release

October 2013

Truck Hero acquired Applied Products, Inc., also known as Retrax Holdings, LLC, a leading manufacturer of premium, retractable truck bed covers. This acquisition added a premium retractable truck bed cover product line to Truck Hero's suite of products.

View Press Release

November 2010

Truck Hero acquired Advantage Truck Accessories, Inc., a leading manufacturer of hard and soft truck bed covers for pickup truck manufacturers and their dealerships. This acquisition gave Truck Hero entry into the OEM and dealership channels.

View Press Release

June 2010

Truck Hero acquired UnderCover, Inc., a leading manufacturer of acrylonitrile butadiene styrene (“ABS”) composite one piece truck bed covers, a lower-weight alternative to fiberglass covers. This acquisition allowed Truck Hero to gain a leading position in the hard one-piece truck bed cover category.

View Press Release

April 2009

Truck Hero acquired BedRug, Inc., the leading manufacturer of custom-fit, rugged polypropylene bed liners in North America. BedRug also manufactures certain components for other Truck Hero brands, including hard panels for Truck Hero's hard-folding truck bed covers as well as a number of injection molded plastic components used throughout its product portfolio.

View Press Release

November 2007

Extang and TruXedo joined forces to create Truck Hero, both leading manufacturers of pickup truck accessories with highly complementary products lines. Extang was the market leader in tri-fold, snap and snap hinge soft truck bed covers, while TruXedo was a leading roll-up soft truck bed cover manufacturer.

View Press Release


Advantage Founded


Truxedo Founded


Undercover Founded


Retrax Founded


BedRug Founded


BAK Founded


Extang Founded


A.R.E. Founded

0 products selected for comparison