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About

Headquartered in Ann Arbor, Michigan, Truck Hero, Inc. is a fast-growing designer and manufacturer of accessories for pickup trucks.


We provide pickup truck owners a wide variety of truck bed covers and accessory options including truck bed covers, truck caps and bed liners. Our products enhance the functionality and aesthetics of pickup trucks and enable you to customize and personalize your pickup with innovative products born from high-quality materials, superior engineering and cutting-edge manufacturing. Truck Hero is recognized as one of the leaders by sales in the pickup truck accessory market.


Our brands include: Extang, TruXedo, BedRug, UnderCover, Advantage, Retrax, BAK Industries, A.R.E. and N-Fab.

Truck Hero Logo

History/Milestones

April 2017

Truck Hero acquired by CCMP Capital

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October 2016

Truck Hero, Inc., acquired Rugged Liner

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October 2016

Truck Hero, Inc., acquired Husky Liner

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January 2016

THI Corporation is now Truck Hero, Inc.

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December 2015

Truck Hero, Inc. announced the acquisition of N-FAB Parts and Accessories, making it the ninth acquisition on the Truck Hero platform.

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April 2015

Truck Hero acquired A.R.E. Accessories, Inc., a top selling brand of custom-made fiberglass and aluminum truck caps and fiberglass truck bed covers sold to consumer and commercial markets.

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July 2014

Truck Hero acquired by TA Associates

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March 2014

Truck Hero acquired Laurmark Enterprises, Inc., also known as BAK Industries, a leading manufacturer of hard quad-folding truck bed covers. BAK also offers a line of retractable aluminum slat and hard-rolling truck bed covers as well as bed rails and storage boxes.

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October 2013

Truck Hero acquired Applied Products, Inc., also known as Retrax Holdings, LLC, a leading manufacturer of premium, retractable truck bed covers. This acquisition added a premium retractable truck bed cover product line to Truck Hero's suite of products.

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November 2010

Truck Hero acquired Advantage Truck Accessories, Inc., a leading manufacturer of hard and soft truck bed covers for pickup truck manufacturers and their dealerships. This acquisition gave Truck Hero entry into the OEM and dealership channels.

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June 2010

Truck Hero acquired UnderCover, Inc., a leading manufacturer of acrylonitrile butadiene styrene (“ABS”) composite one piece truck bed covers, a lower-weight alternative to fiberglass covers. This acquisition allowed Truck Hero to gain a leading position in the hard one-piece truck bed cover category.

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April 2009

Truck Hero acquired BedRug, Inc., the leading manufacturer of custom-fit, rugged polypropylene bed liners in North America. BedRug also manufactures certain components for other Truck Hero brands, including hard panels for Truck Hero's hard-folding truck bed covers as well as a number of injection molded plastic components used throughout its product portfolio.

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November 2007

Extang and TruXedo joined forces to create Truck Hero, both leading manufacturers of pickup truck accessories with highly complementary products lines. Extang was the market leader in tri-fold, snap and snap hinge soft truck bed covers, while TruXedo was a leading roll-up soft truck bed cover manufacturer.

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2002

Advantage Founded

2000

Truxedo Founded

1999

Undercover Founded

1996

Retrax Founded

1994

BedRug Founded

1988

BAK Founded

1982

Extang Founded

1969

A.R.E. Founded

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