Online Retailer Policy

This page is your official resource for up-to-date pricing data, policies, and general Online Retailer communication.

In an effort to protect the reputation of the Truck Hero companies, insure the long-term viability of its brands and protect the investment of those Retailers that provide valuable services to end users, Truck Hero has adopted an Online Retail Price Policy. The Policy applies to all products provided by Extang, Truxedo, Undercover, BedRug, Advantage, Retrax and BAK, as Truck Hero companies.

As of April 1, 2015, only Authorized Truck Hero retailers may sell Truck Hero products online. To initiate the process to become an authorized online retailer, please complete the Information Form (below) & sign and attach the respective Retailer Agreement (below) and return them both to the Policy Administrator at rachel.hough@truck-hero.com for approval.

1. ORPP Policy
2. ORPP Explanation
3. Retailer Info Sheet
4. USA Retailer Agreement
5. Canadian Retailer Agreement

The pricing files accessed through this site supersede that which may be provided through any other means and should be your ongoing resource for necessary updates. As an authorized retailer of our products, each retailer is responsible for updating and maintaining accurate pricing per the standards set forth within the Truck Hero policy and within the files provided below.

1. Extang | Pricing File
2. Truxedo | Pricing File
3. BedRug | Pricing File
4. UnderCover | Pricing File
5. Advantage | Pricing File
6. Retrax | Pricing File
7. BAK | Pricing File
8. N-FAB | Pricing File
9. Husky Liners | Pricing File
10. Rugged Liner | Pricing File
11. Omix / Alloy USA / Rugged Ridge | Pricing File
12. Superlift | Pricing File

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Price Files for October 8th Price Increase

1. Extang | Pricing File
2. Truxedo | Pricing File
3. BedRug | Pricing File
4. UnderCover | Pricing File
5. Advantage | Pricing File
6. Retrax | Pricing File
7. BAK | Pricing File
8. N-FAB | Pricing File
9. Husky Liners | Pricing File
10. Rugged Liner | Pricing File
11. Omix / Alloy USA / Rugged Ridge | Pricing File
12. Superlift | Pricing File

The following retailers have been assigned the status of DO NOT SELL across all Truck Hero brands and products indefinitely. Any sales to these retailers will be inconsistent with Truck Hero’s Policies. Truck Hero reserves the right in its individual discretion to take any action set forth within its Policies with regard to any of the retailers listed below or with regard to any person selling to those dealers, including but not limited to account termination.