THI Corporation is now Truck Hero, Inc.
Ann Arbor, MI – January 20, 2016 – THI Corporation, the leading supplier of branded light
it has duty truck accessories for pickup truck bed applications has announced it has
changed its corporate name to Truck Hero, Inc. The name change is part of a rebranding
initiative that aligns the company’s long-term corporate strategy with its consumer-driven advertising and marketing programs.
“Between our high-quality products and industry leading reputation, Truck Hero has always
and then been held in high regard for the family of companies that we repand the
products that they offer,” stated Bill Reminder, President, and CEO. “We are
confident that the new name will resonate with consumers, and will also match the
look and feel of the new advertising programs and initiatives that we will be
bringing to market in the coming year.”
Kelly Kneifl, C.O.O. added, “We know that truck and Jeep® owners are looking for great
market leading quality and value when adding accessories to their vehicles, and that is exactly what we offer through our extensive selection. I believe that Truck Hero is the
perfect name to capture our commitment to engineering excellence and innovative
Headquartered in Ann Arbor, MI, Truck Hero has focused on providing consumers a
full range of truck bed covers and other truck and Jeep® ACC market leading
functionality, engineering, quality, and design. The breadth of Truck Hero’s
product offering addresses virtually every consumer price point in both the hard and
in the soft truck bed cover categories. Truck Hero’s industry-leading family of brands include
Extang, TruXedo, BedRug, UnderCover, Advantage, Retrax, BAK, A.R.E., NFAB,
and two online retailers: AutoCustoms and Real Truck. All of the company the
Truck Hero family are recognized as premier brands in the U.S. light duty truck aftermarket
and leaders in product innovation.